Marketing & Growth

Podcast accessibility refers to making content available to people with disabilities—particularly deaf and hard-of-hearing listeners through transcripts, captions, and alternative...

An audiogram is a short video clip combining audio from your podcast with a waveform visualization, captions, and static or animated images. Designed for social media, audiograms m...

A call-to-action (CTA) is a prompt asking listeners to take a specific action—subscribing, leaving a review, visiting a website, sharing the episode, or supporting the show. Effect...

Cross-promotion is when podcasters promote each other's shows to their audiences—through ad swaps, guest appearances, mutual recommendations, or collaborative episodes. It's one of...

Podcast artwork refers to all visual assets associated with your podcast, including cover art, episode images, social media graphics, and promotional materials that establish your...

Podcast charts rank shows by popularity within directories like Apple Podcasts and Spotify. Chart algorithms consider factors like new subscribers, recent downloads, velocity of gr...

Podcast cover art is the visual image that represents your show across podcast directories, apps, and marketing materials. It's your podcast's first impression and a critical eleme...

Podcast reviews are written feedback and ratings listeners leave on platforms like Apple Podcasts and Podchaser. Reviews provide social proof for potential subscribers and may infl...

Podcast SEO (Search Engine Optimization) involves optimizing your show, episode titles, descriptions, and website content to appear in search results—both in Google and within podc...

Show notes are written content accompanying each episode—typically including a summary, timestamps, links mentioned, guest information, and resources for listeners. They appear in...

A podcast subscriber (or follower) is someone who has followed your show in a podcast app, automatically receiving new episodes when they're published. Subscribers form your core a...

A podcast trailer is a short promotional episode (typically 1-3 minutes) introducing your show to potential listeners. It's often the first episode in your feed and marked with the...