Monetization

Baked-in ads are permanently recorded as part of your episode audio file. Unlike dynamic ads, baked-in content travels with every download forever and cannot be changed after publi...

CPM (Cost Per Mille) is the standard pricing model for podcast advertising, representing the cost an advertiser pays per 1,000 downloads. The term comes from the Latin "mille" mean...

Dynamic ad insertion (DAI) is technology that inserts ads into podcast episodes at the moment of download or streaming, rather than permanently embedding them in the audio file. Th...

Host-read ads are advertisement spots read by the podcast host rather than using pre-produced advertiser audio. The personal delivery and implied endorsement make host-reads the mo...

Listener support encompasses various ways audiences can financially support podcasts directly—independent of advertising. This includes platforms like Patreon, Ko-fi, Buy Me a Coff...

Mid-roll ads are placed within the body of a podcast episode, typically at natural breaks in content. As the most effective and valuable ad position, mid-rolls command the highest...

Post-roll ads play at the end of a podcast episode, after the main content concludes. While they have lower completion rates than pre-roll or mid-roll positions, post-rolls serve s...

A pre-roll ad plays at the very beginning of a podcast episode, before any content. Typically 15-30 seconds, pre-rolls are often used for quick brand mentions, show sponsors, or ca...

Programmatic advertising uses automated systems to buy and place podcast ads based on targeting criteria, without requiring direct relationships between podcasters and advertisers....

Podcast sponsorship is a direct advertising relationship where a brand pays to have their message delivered on your show. Unlike programmatic advertising, sponsorships involve pers...

VAST (Video Ad Serving Template) is a standard XML format for serving video and audio ads. Originally created for video advertising, VAST enables dynamic ad insertion in podcasts b...