Analytics & Metrics

Attribution in podcast advertising is the process of connecting listener actions—such as website visits, app downloads, or purchases—back to specific podcast ads they heard. Becaus...

Bot filtering is the process of identifying and removing non-human traffic from your podcast analytics. This includes automated requests from search engine crawlers, app pre-fetchi...

Consumption rate (also called listen-through rate or completion rate) measures what percentage of an episode listeners actually play. A 75% consumption rate means the average liste...

A podcast download is counted when a listener's app or device requests and receives your episode's audio file from the hosting server. Downloads are the foundational metric for pod...

The IAB is the organization that publishes podcast measurement guidelines, defining standards for counting downloads and unique listeners. IAB compliance means a hosting platform f...

The IAB Podcast Measurement Guidelines are the industry-standard technical specifications published by the IAB Tech Lab for measuring podcast downloads, audience size, and ad deliv...

Podcast analytics encompass all measurable data about your podcast's performance—from downloads and unique listeners to geographic distribution, listening platforms, and consumptio...

Rolling 7-day downloads is the total download count from the past 7 days, recalculated daily. This metric smooths out day-to-day fluctuations and release-day spikes to reveal your...

Unique listeners is a metric that estimates the number of individual people who downloaded your podcast, as opposed to total downloads which counts every file request. Since the sa...

A user agent is a text string sent with every HTTP request that identifies the software making the request. In podcast analytics, user agents reveal which apps, devices, and operat...