What is IAB?
The IAB is the organization that publishes podcast measurement guidelines, defining standards for counting downloads and unique listeners. IAB compliance means a hosting platform follows these industry standards.
Why It Matters
IAB-certified metrics are trusted by advertisers and sponsors. Using IAB-compliant analytics ensures your download numbers are accurate and comparable across platforms.
How to Use This in Dispatch
Our analytics are IAB 2.1 certified, filtering out bots and providing advertiser-trusted metrics.