What is Audiogram?
An audiogram is a short video clip combining audio from your podcast with a waveform visualization, captions, and static or animated images. Designed for social media, audiograms make podcast content shareable on visual platforms like Instagram, TikTok, Twitter, and LinkedIn.
Audiogram Components
| Element | Purpose |
|---|---|
| Audio clip | 15-60 seconds of compelling content |
| Waveform | Visual representation of audio |
| Captions | Accessibility, muted autoplay |
| Branding | Logo, colors, show art |
| Background | Image, video, or solid color |
Audiogram Specifications by Platform
| Platform | Ideal Size | Max Length | Format |
|---|---|---|---|
| Instagram Feed | 1080×1080 | 60 sec | MP4 |
| Instagram Reels | 1080×1920 | 90 sec | MP4 |
| TikTok | 1080×1920 | 60 sec | MP4 |
| 1200×675 | 2:20 | MP4 | |
| 1200×675 | 10 min | MP4 | |
| 1280×720 | 240 min | MP4 |
Creating Effective Audiograms
Content selection:
| Good for Audiograms | Poor for Audiograms |
|---|---|
| Memorable quotes | Context-dependent content |
| Surprising insights | Inside jokes |
| Emotional moments | Long explanations |
| Complete thoughts | Mid-sentence clips |
| Universal appeal | Niche references |
Production tips:
- Lead with the hook (first 3 seconds matter)
- Add accurate captions (85% watch without sound)
- Include clear branding
- End with call-to-action
Audiogram Tools
| Tool | Type | Notes |
|---|---|---|
| Headliner | Web service | Popular, feature-rich |
| Wavve | Web service | Simple, effective |
| Descript | Desktop app | Full editing suite |
| Canva | Web service | Design-focused |
| Kapwing | Web service | Easy, free tier |
Why It Matters
Social platforms are visual—audio doesn't naturally belong there. Audiograms bridge this gap, making podcast content native to visual social feeds.
Why audiograms matter:
-
Platform compatibility: Turn audio into shareable social content.
-
Discovery channel: Reach people who don't (yet) use podcast apps.
-
Engagement: Video outperforms static posts on most platforms.
-
Shareability: Listeners can share specific moments, not just links.
-
Accessibility: Captions include deaf/hard-of-hearing audiences.
The social media visibility problem:
| Content Type | Native Engagement | Podcast Link |
|---|---|---|
| Video | High | N/A |
| Image | Medium | N/A |
| Link to podcast | Very low | ✓ |
| Audiogram | Medium-high | ✓ |
Audiogram strategy:
| Stage | Use |
|---|---|
| Pre-release | Teasers building anticipation |
| Launch day | Best moments as promotion |
| Ongoing | Evergreen highlights |
| Guest episodes | Clips featuring guest for their audience |
The 3-second rule: Social feeds scroll fast. Your audiogram needs to hook attention in the first 3 seconds or it's scrolled past. Lead with the most compelling moment.
How to Use This in Dispatch
Create audiograms from your episodes in the Social Clips tool:
Creating audiograms:
- Open an episode
- Go to Social Clips or Audiograms
- Select a clip timeframe
- Choose aspect ratio for target platform
- Customize branding and captions
- Export and download
Customization options:
- Waveform style and color
- Background image or video
- Caption styling
- Logo placement
- Progress bar
- Call-to-action overlay
Platform presets: One-click presets for Instagram, TikTok, Twitter, and LinkedIn with correct dimensions and format settings.
Using soundbites: If you've marked soundbites in your episode, they appear as suggested clips for quick audiogram creation.