What is Amazon Music?
Amazon Music is Amazon's streaming platform that hosts podcasts alongside music, providing access through the Amazon Music app, Alexa-enabled devices, and the broader Amazon ecosystem.
Amazon Music Podcast Distribution
| Access Point | Description |
|---|---|
| Amazon Music app | iOS, Android, desktop |
| Alexa devices | Echo, Echo Show, Echo Dot |
| Fire TV | Television integration |
| Audible | Audiobook + podcast integration |
| Web player | Browser access |
Amazon's Podcast Ecosystem
Amazon Music
↓
┌────────────┼────────────┐
↓ ↓ ↓
Alexa/Echo Mobile App Audible
"Play my Browse & Premium
podcast" Subscribe Content
Submission Requirements
| Requirement | Specification |
|---|---|
| RSS feed | Valid podcast RSS |
| Artwork | 1400×1400 minimum, 3000×3000 recommended |
| Amazon account | Required for submission |
| Episodes | At least one published |
Amazon-Specific Features
| Feature | Description |
|---|---|
| Alexa Skills | Voice commands for your podcast |
| Flash Briefings | News-style podcast integration |
| Music integration | Podcasts in Amazon Music library |
| Alexa routines | Automated podcast playback |
Voice Interaction Examples
Alexa commands:
- "Alexa, play [podcast name]"
- "Alexa, play the latest episode of [podcast]"
- "Alexa, skip ahead 30 seconds"
- "Alexa, add [podcast] to my library"
Why It Matters
Amazon Music reaches a unique audience segment: smart speaker users, Alexa enthusiasts, and Amazon ecosystem subscribers. Voice-first podcast consumption is growing, and Amazon dominates this space.
Why Amazon Music matters:
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Smart speaker dominance: Amazon Echo is the most popular smart speaker—Alexa is how these users access podcasts.
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Voice discovery: "Alexa, play a podcast about [topic]" puts your show in front of listeners.
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Ecosystem reach: Prime members, Kindle users, Fire TV owners—massive existing user base.
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Passive listening: Kitchen, workout, commute—smart speakers enable hands-free podcast consumption.
The voice podcast opportunity:
| Factor | Traditional Apps | Smart Speakers |
|---|---|---|
| Discovery | Visual browsing | Voice search |
| Selection | Scroll and tap | Ask by name/topic |
| Listening context | Commute, exercise | Home, multitasking |
| User base | Active podcast seekers | Casual discovery |
Strategic considerations:
| Factor | Implication |
|---|---|
| Show naming | Easy to pronounce, unique for voice recognition |
| Episode titles | Searchable topics Alexa can understand |
| Content | Works without visual elements |
| Promotion | "Ask Alexa to play [your podcast]" |
How to Use This in Dispatch
Submit to Amazon Music from Settings → Distribution:
Submission process:
- Click "Submit to Amazon Music"
- Sign in with Amazon account
- Enter your RSS feed URL
- Amazon reviews and approves
Timeline:
- Review: 2-5 days typically
- Available: On all Amazon platforms after approval
- Updates: New episodes sync automatically
Alexa optimization: Ensure your show name is easy to pronounce and unique enough for voice recognition. Alexa needs to distinguish your show from others.
After approval:
- Available via Alexa voice commands
- Listed in Amazon Music app
- Accessible on Fire TV, Echo Show
- Analytics available in Amazon Music for Podcasters