Pandora Podcast Submission Guide
Pandora, now owned by SiriusXM, has expanded from music streaming to include podcasts. The Pandora podcast submission process gives independent creators access to their dedicated listener base and personalized discovery features.
Why Submit to Pandora?
- Large audience: 50+ million monthly active users
- Personalized discovery: Music Genome Project technology for podcasts
- SiriusXM integration: Part of a larger audio network
- Engaged listeners: Users spend significant time on platform
- Free to submit: No cost for independent podcasters
Pandora Podcast Requirements
Before submitting:
- Valid RSS feed with published episodes
- Square cover art (1400×1400 pixels minimum)
- Clear, descriptive podcast metadata
- Family-friendly content (or properly marked explicit)
How to Submit Your Podcast to Pandora
Step 1: Access Pandora for Podcasters
- Go to pandora.com/artist/podcasters
- Click "Submit Podcast"
- Sign in or create a Pandora account
Step 2: Enter Your RSS Feed
- Paste your Dispatch RSS feed URL:
https://feeds.dispatch.fm/your-podcast-slug - Click "Submit" or "Verify"
Step 3: Verify Ownership
- Check your email for verification
- Click the verification link
- Complete any additional profile information
Step 4: Wait for Review
Pandora reviews all submissions for quality and compliance.
Pandora Review Timeline
- Initial review: 1-3 weeks
- Notification: Email confirmation
- Criteria: Content quality, metadata accuracy, policy compliance
After Approval
Your podcast on Pandora:
- Appears in podcast search
- Available on Pandora app (iOS, Android)
- Accessible on Pandora.com
- Featured in personalized recommendations
- Syncs automatically via RSS feed
Pandora's Podcast Discovery
Pandora uses personalized algorithms to recommend podcasts:
- Based on music listening habits
- Content preferences
- Listening history
- Similar shows you enjoy
This helps new listeners discover your show organically.
Analytics on Pandora
Track your performance:
- Plays: Total episode streams
- Listeners: Unique audience members
- Completion rates: How much of episodes are heard
- Discovery sources: How listeners found you
Optimizing for Pandora
- Complete metadata: Every field helps discovery
- Category selection: Choose accurate genres
- Episode descriptions: Help the algorithm understand content
- Consistent publishing: Build listener habits
- Quality audio: Ensure professional production
SiriusXM Integration
Being on Pandora gives potential for:
- SiriusXM promotion
- Larger network exposure
- Cross-platform presence
- Future partnership opportunities
Troubleshooting Pandora Submission
Submission Not Accepted
- Ensure RSS feed is valid
- Check content meets community guidelines
- Verify all metadata is complete
- Try resubmitting after fixing issues
Long Review Times
- Pandora reviews can take longer than other platforms
- Check email (including spam) for updates
- Contact Pandora support if no response after 3+ weeks
Episodes Not Syncing
- Verify RSS feed is updating correctly
- New episodes may take 24-48 hours
- Check Pandora for Podcasters dashboard