Podcast Marketing: Strategies That Actually Work
Creating great content is just the beginning. Marketing your podcast effectively determines whether you build an audience.
Core Marketing Channels
Social Media
Twitter/X: Share quotes, engage in conversations, connect with guests Instagram: Audiograms, behind-the-scenes, Stories for announcements LinkedIn: Perfect for professional and business podcasts TikTok/YouTube Shorts: Short clips from episodes
Email Marketing
Build your email list from day one:
- Offer a lead magnet related to your podcast
- Send new episode announcements
- Share exclusive content and insights
Search Engine Optimization
Make your podcast findable:
- Optimize episode titles with keywords
- Write detailed show notes
- Create transcripts for SEO value
Guest Strategy
Appearing on other podcasts:
- Reach established audiences
- Build credibility through association
- Create lasting relationships
Content Repurposing
Turn every episode into multiple pieces:
- Blog post (show notes or expansion)
- Social media quotes (5-10 per episode)
- Short video clips (3-5 per episode)
- Email content
What Not to Do
- Spam - Don't promote in unrelated communities
- Buy followers - Fake engagement hurts you
- Give up too soon - Marketing compounds over time