How to Create the Perfect Podcast Intro
Your podcast intro is your first impression. In just 15-30 seconds, you need to hook new listeners and set expectations for your show. Here's how to create an intro that works.
What Makes a Great Podcast Intro
Keep It Short
The best intros are 15-30 seconds. Longer intros cause listeners to skip or abandon episodes. Get to the content quickly.
Include Key Elements
- Show name - Clear and memorable
- Host name(s) - Build personal connection
- What listeners get - Value proposition
- Call to action (optional) - Subscribe reminder
Set the Tone
Your intro should match your show's personality:
- Professional and polished
- Casual and conversational
- Energetic and exciting
- Calm and thoughtful
Podcast Intro Formulas
The Classic
"Welcome to [Show Name], the podcast about [topic]. I'm your host, [Name]."
The Value-Focused
"[Show Name]—helping [audience] achieve [result]. I'm [Name], and today we're talking about [topic]."
The Story Hook
"[Intriguing question or statement about today's episode]... This is [Show Name], and I'm [Name]."
The Minimal
"[Show Name]. [Host Name]. Let's go."
Music and Sound Design
Choosing Intro Music
Consider:
- Genre that matches your tone
- Energy level appropriate to your content
- Licensing - Use royalty-free music
- Distinctiveness - Make it memorable
Music Sources
- Epidemic Sound
- Artlist
- YouTube Audio Library (free)
- Soundstripe
Sound Design Tips
- Don't let music overpower your voice
- Use a consistent volume level
- Consider a "bumper" between intro and content
- Keep sound effects minimal
Common Intro Mistakes
- Too long - Every second counts
- Too much information - Save details for the episode
- Boring delivery - Match your energy to your brand
- Inconsistent - Use the same intro each episode
- No music - Silence feels awkward (usually)
Should You Change Your Intro?
Update your intro when:
- Your show format changes significantly
- You rebrand or rename
- Feedback suggests it's not working
- It feels stale to you
Keep your intro when:
- Listeners recognize and expect it
- It accurately represents your show
- You're still building audience
Your intro becomes part of your brand. Consistency builds recognition.